Consumer Insights & Customer-Focused Strategy

EvoQ consultants lead client teams through a disciplined approach to capture voice of the customer data that is organized and analyzed for customer-focused decision making and solution development. Whether it be for a client’s products, processes or service offerings; EvoQ experts can bring value to your team’s development process by establishing a strong foundation based on a deep understanding of your customer.

Below are some examples of our work.

EvoQ partnered with a commercial HVAC manufacturer…

To gain understanding of customer needs and detailed use behaviors in an effort to develop a more user-focused HMI.

Results: Through a disciplined approach, the engineering team gained critical understanding of different needs and usage scenarios for both customers and internal service personnel. The critical detailed customer needs collected in the study enabled the team to develop a successful concept for their next generation product.

EvoQ partnered with a building security & services provider…

To gain an understanding of how to improve current services and define multi-tiered service offerings to generate additional revenue for the client.

Results: New solution development activities were focused on customer priorities and designed to bring additional value based on insights discovered. The initial offering developed with EvoQ was expected to bring in over $3M annually.